Digital Marketing

Email marketing is still a highly effective form of direct marketing and digital marketing. By using email your business can push your products and services directly to your customer’s inbox. The beauty of email marketing means that your business can keep customers aware of your latest offers or deals.

You can also integrate email marketing into your marketing automation flow meaning that you can still market to your audience whilst working on other aspects of your business. Email marketing can also play a vital role within your business’s overall marketing strategy, focusing on lead generation, brand awareness, building relationships, engaging with customers as well as cross and up sells.

Social media marketing is all about your business leveraging social media platforms to connect, and crucially, with your audience to build a targeting, well informed audience, improve your brand image, increase sales, and drive valuable traffic to your website. For social media marketing to be effective, your business will need to publish quality, relevant content on your social media profiles, all specifically designed to help your audience.

Social media marketing is also vital to listening to and engaging with your audience regularly. By adopting these tactics, you can use social media platforms to analyse your results, get reports on your social media advertisements efforts and collect valuable data about your audience to help better inform your future marketing decisions.

Social media advertising is a digital tactic that allows businesses to place ads on social networking sites. Social media advertising has three main goals to it: brand awareness, lead generation and A/B testing.

Social media advertising is one of two major social media marketing tactics: paid and organic. Paid social media advertising also allows your business to reach new audiences that are very difficult to reach via organic efforts.

Simply put, content marketing is a strategic marketing approach by your business which is focused on creating and distributing valuable, relevant, quality and consistent amounts of content to attract and retain a highly targeting and clearly defined audience.

Ultimately, content marketing is all about driving profitable customer action.

SEO stands for “search engine optimisation.” SEO is vital for your website and ultimately your business. Simply put, SEO is the process of improving your site’s position on Google (and other search engines) to increase its visibility when people search for products or services related to your business.

The better your website SEO better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and (existing customers) to your business.