Content Marketing

Let’s bring more, better quality traffic to your website!

Our Content Creation team understands that for your business, content marketing is vital. We understand that content creation and content marketing is the first touchpoint your customers have with your business.

What you say, how you say it and how it is interpreted by your audience matters and we work to spread its impact using SEO techniques, social media tactics and digital PR.

The Lead Kinetics Content Creation team knows the tools intimately and how to use them to maximum effect.

Your content marketing should be about establishing your business as an authority in your specialism. By doing this your business will develop a loyal following establishing you as an industry leader.

 

"Our Content Marketing Team work to connect your business with existing and new audiences. We tie all the individual parts of your content strategy into a clearly defined content workflow - all aimed at getting you results. - Matt Ward (Director)

Content Strategy

Our content team blends insight, strategy, and imagination, constantly looking at improving content performance using data and insights as well as customer feedback.

For us, the ultimate objective is to ensure your content builds search engine visibility, working towards an increase in quality organic traffic with the objective to driving conversions and sales. Increasing conversions from your content takes time, effort and resource such as video creation, blog posts, long-form articles, podcasts and much more. Our team will explore your brand tone of voice, your audience needs and the platform.

There can be no better safeguard for content, than to have complete authority, latitude and discretion to manage and determine what is best for your business.

How We Develop YOUR Strategy

Our Content Marketing Strategists take a data-led approach, taking this data to craft a robust content marketing strategy to achieve your goals.

  1. We identify your current top-performing content.

  2. We examine and learn from your competitors’ content strategies.

  3. We then track how your audience interacts and engages with your content.

  4. We then look at your site as a customer and work out behavior flow.

How We Distribute Your Content

The main objective of content marketing is to provide value to your audience with a view to driving traffic to your site and sales up. Content marketing is a type of inbound marketing, which means that people find your content (via search) as they look for solutions to their problems. If your content is deemed good enough by visitors, and Google, your site will perform better in the search results over a sustained period of time.

Here are some ways our team at Lead Kinetics can improve your content marketing and work towards business growth. 

Newsletters & Email Copy

Our team of content marketing experts will help your business leverage the power of email marketing, develop relationships with your audience, cultivate loyalty and nurture potential leads.

Blog Content Creation

Increase search demand via keywords, build brand awareness and attract quality visitors to your website with blog posts created by our talented team of content marketers. We create high-quality content that’s personalised for your business, target audience and optimised for search engines.

Podcast Creation

A powerful new way to reach new audiences and discuss new topics. Podcasts will open your brand up to new possibilities and new opportunities for client acquisition, customer loyalty and industry authority.

Infographics & Content Graphics

Visual content marketing is critical today. Our team will create and develop quality, unique and beautiful graphics that tell their own story and inspire your clients to take affirmative action. We want to tell your story.

Lead Magnets & White Papers

Attract your visitors into your sales cycle with high-quality conversion content that demonstrates industry knowledge, thought leadership and brand trust. Our digital marketing team don’t just start conversations; they nurture and develop them by creating content that engages and drives sales.

Video Production

Video remains all powerful and highly impactful for audience and target audiences alike. Our talented content marketing team will develop and create vlogs, case study material, promotion video and more.

Social Content and Paid Advertising Content

Social Media strategy is a given in order to maximise your digital content marketing strategy. Our Social Media Strategists develop comprehensive strategies to distribute, engage and inspire your audience to take action.

Website Copy & Case Studies

Social proofing and case studies are extremely important for your brand - they can tip the balance from non-sale to sale! Attract visitors with powerful words written by our content experts. We help your business tell stories that resonate with your audience.

Let's Discuss Your Content Marketing Requirements